Information The user intent can also be information seeking. Either looking for how-to’s, recipes, answers or other information. Like all other intents, the Ad Creative should promise to lead the user to where they find the information they are seeking, without extra steps or, worse, being led to a non-dedicated 3rd party search engine. Example […]
Product Similar to the Company / Website queries we do assign the very positive ratings Very Promising / Satisfaction Likely only when the results respond to the exact and full query. This means, the Ad Creative promises to lead the user to a website where they could find exactly and immediately what they are looking for, and the Landing Page doesn’t include searching […]
This course is intended as a refresher on the Search Ads Evaluation task type. Introduction In the task type Search Ads Evaluation, you are asked to rate first an Ad Creative and then in a second step the Landing Page of the Ad Creative. Here you can see an example of the first part of this task type. Keep in mind that […]
Changing the User Intent The user wants to see results matching their query, or (strongly) related results. These results should be answering to the user intent. If the intent of the user is product seeking, the results should sell, show or describe the products or acceptable substitutes. If the user is looking for information, the results should […]
Introduction In the task type Search Ads Evaluation, you are asked to first rate an Ad Creative and then in a second step, the Landing Page of the Ad Creative. Here you can see an example of the first part of this task type. Keep in mind that the Ad Creative should be rated “as seen”. Please don’t try to open […]
The purpose of this course is to provide you with training on when to correctly assign flags when rating tasks. It is important for raters to master the use of flags as failure to use them correctly can lead to removal from the program. As a general rule – you should always try to rate […]
What is TCR and how is it calculated? TCR stands for “task completion rate” and represents the average number of tasks you completed per hour during a given period. lionbridge ads assessor guidelines TCR is equal to the number of tasks you completed divided by the number of hours you entered to complete them. For […]
On the Lionbridge Community Portal you will find information relating to the Task Data Center. This shows you in table format the number of tasks completed on a weekly basis, the hours you logged to complete the work and your Task Completion Rate (TCR). This will simplify task tracking and make it easier for you to manage your work and […]
The Indian government has banned 59 Chinese apps that include some of the most prominent names such as TikTok, UC Browser, likee, and ShareIt. The decision has taken amidst a massive backlash against China following the June 15 face-off at Ladakh in which 20 Indian soldiers were martyred. Inputs from intelligence authorities have indicated that these Chinese apps have […]
COMPLETE GUIDE ABOUT HOW TO PASS APPEN BUTLER YUKON PROJECT EXAM AND LIONBRIDGE INTERNET ASSESSOR, AD EVALUATOR, INTERNET SAFETY EVALUATOR EXAMS Are you looking to pass Appen Yakon Project or Lion Bridge Internet assessor & ad evaluator or Interenet Safetly evaluator exams? Arun will provide all the information and tips about search engine evaluator. Lionbridge […]