Author Archives: arunnn

Search Ads Evaluation: Landing Page Only

The following guideline applies to the next set of tasks you will see.TAKE A BREAK Search Ads Evaluation: Landing Page Only Version: 2015-04-09 READ INSTRUCTIONS CAREFULLY! These ratings use newly updated ads rating guidelines that are different from earlier versions of the guidelines. If you have not read the guidelines since the version date listed […]

Ad Content Filtering Images and Text – Lion Bridge Ad Accessor exam tips

LIONBRIDGE- AD accessor Exam Tips

help v2.9: Feb 2nd 2021 ⚠ NOTE: Guidelines have been updated. Please pay attention to the following changes: 1. The Reference to Death category has been updated2. The Medical Treatments category has been updated3. The rating of the Santander example in ‘Note on Prominence in Video Ads’ has been changed from PG to T Task summary […]

Broad Match Relevance – Lion Bridge ad accessor guidelines

In this task you will see an advertiser keyword and a user query. Start by researching the keyword and the query and make sure you understand their meanings. Your task is to identify whether users searching for the query would be interested in ads that are related to the keyword. For this task you should assume that the […]

YouTube Video Inappropriateness Evaluation – lionbridge ad accessor

Version: 2020-05-15 READ INSTRUCTIONS CAREFULLY: These ratings use newly updated ads rating guidelines that are different from earlier versions of the guidelines. If you have not read the guidelines since the version date listed above, you must carefully read or review all instructions before rating. For this task, you will be evaluating YouTube video ads […]

Lion Bridge Search Ads Evaluation – Very Promising and Satisfaction Likely Part – 3

Information The user intent can also be information seeking. Either looking for how-to’s, recipes, answers or other information. Like all other intents, the Ad Creative should promise to lead the user to where they find the information they are seeking, without extra steps or, worse, being led to a non-dedicated 3rd party search engine. Example […]

Lion Bridge Search Ads Evaluation – Very Promising and Satisfaction Likely Part – 2

Product Similar to the Company / Website queries we do assign the very positive ratings Very Promising / Satisfaction Likely only when the results respond to the exact and full query. This means, the Ad Creative promises to lead the user to a website where they could find exactly and immediately what they are looking for, and the Landing Page doesn’t include searching […]

Lion Bridge Search Ads Evaluation – Very Promising and Satisfaction Likely Part – 1

This course is intended as a refresher on the Search Ads Evaluation task type. Introduction In the task type Search Ads Evaluation, you are asked to rate first an Ad Creative and then in a second step the Landing Page of the Ad Creative. Here you can see an example of the first part of this task type. Keep in mind that […]

Search Ads Evaluation – Unpromising and Dissatisfying Part -2 – Lionbridge Rating

Changing the User Intent The user wants to see results matching their query, or (strongly) related results. These results should be answering to the user intent.  If the intent of the user is product seeking, the results should sell, show or describe the products or acceptable substitutes.  If the user is looking for information, the results should […]

Search Ads Evaluation – Unpromising and Dissatisfying Part -1 – Lionbridge Rating

Introduction In the task type Search Ads Evaluation, you are asked to first rate an Ad Creative and then in a second step, the Landing Page of the Ad Creative. Here you can see an example of the first part of this task type. Keep in mind that the Ad Creative should be rated “as seen”. Please don’t try to open […]

Rater Behavior – Correct Use of Flags – Lionbridge

The purpose of this course is to provide you with training on when to correctly assign flags when rating tasks. It is important for raters to master the use of flags as failure to use them correctly can lead to removal from the program. As a general rule – you should always try to rate […]