In each task, you will be given a YouTube page and one or more categories. Your job is to evaluate how well the categories describe the page at hand. For each task: Carefully look at the page’s content. Browse the text on the page to determine the topic(s). Please skim through the video to determine the […]
The following guideline applies to the next set of tasks you will see.TAKE A BREAK Search Ads Evaluation: Landing Page Only Version: 2015-04-09 READ INSTRUCTIONS CAREFULLY! These ratings use newly updated ads rating guidelines that are different from earlier versions of the guidelines. If you have not read the guidelines since the version date listed […]
help v2.9: Feb 2nd 2021 ⚠ NOTE: Guidelines have been updated. Please pay attention to the following changes: 1. The Reference to Death category has been updated2. The Medical Treatments category has been updated3. The rating of the Santander example in ‘Note on Prominence in Video Ads’ has been changed from PG to T Task summary […]
In this task you will see an advertiser keyword and a user query. Start by researching the keyword and the query and make sure you understand their meanings. Your task is to identify whether users searching for the query would be interested in ads that are related to the keyword. For this task you should assume that the […]
Version: 2020-05-15 READ INSTRUCTIONS CAREFULLY: These ratings use newly updated ads rating guidelines that are different from earlier versions of the guidelines. If you have not read the guidelines since the version date listed above, you must carefully read or review all instructions before rating. For this task, you will be evaluating YouTube video ads […]
Information The user intent can also be information seeking. Either looking for how-to’s, recipes, answers or other information. Like all other intents, the Ad Creative should promise to lead the user to where they find the information they are seeking, without extra steps or, worse, being led to a non-dedicated 3rd party search engine. Example […]
Product Similar to the Company / Website queries we do assign the very positive ratings Very Promising / Satisfaction Likely only when the results respond to the exact and full query. This means, the Ad Creative promises to lead the user to a website where they could find exactly and immediately what they are looking for, and the Landing Page doesn’t include searching […]